![]() ![]() In addition to her role as chief operating officer at Etsy for three years, she previously served as COO at Evernote Corp., and had worked for Alibaba Group Holding Ltd. Kozlowski has a background in e-commerce and consumer-focused businesses. Dickerson also helped broker a partnership with WW, formerly known as Weight Watchers, and said in January that Blue Apron had seen “higher-than-expected demand” so far. At the end of last year, Blue Apron had 557,000 customers, compared with German rival HelloFresh, which boasts a customer base of about 1.88 million. The company also had problems at its fulfillment center, which was plagued by delays.ĭickerson had been working to stabilize Blue Apron’s revenue by focusing on “high-affinity” customers, who tend to order more. ![]() ![]() But an ill-timed IPO, coming on the heels of Inc.’s purchase of Whole Foods and competition from HelloFresh, have put pressure on customer acquisition costs. Once a darling of New York’s startup scene, Blue Apron was an early pioneer in the meal-kit market. That’s still well off its $10 stock market debut in June 2017, making Blue Apron one of the worst-performing debuts of the decade. Blue Apron’s co-founder and head of technology, Ilia Papas, will also step down.īlue Apron shares jumped to $1.20 in early trading Wednesday. Dickerson, who joined the company as chief financial officer in 2016 and was named CEO a year later, is resigning to pursue other opportunities, according to the statement. Kozlowski’s appointment is effective April 8, New York-based Blue Apron said Tuesday in a statement. The meal-kit delivery company also affirmed its outlook for “significant improvement” in financial results. executive Linda Findley Kozlowski as chief executive officer, replacing Brad Dickerson. soared as much as 24% in early trading Wednesday after it named Etsy Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |